Farm on Ogden is an urban farm on Chicago’s west side. Vital to the community, Farm on Ogden needed its own branding system to better represent the evolving neighborhood it serves. For this redesign, I created an identity that is pulsating, revitalizing and committed to educating the community.
I designed product packaging intended for reuse with an educational twist. The new brand identity takes every opportunity possible to teach sustainability and to empower consumers to take health into their own hands.
FARM TO TABLE…
Jars double as measuring cups. A deconstructed brand pattern aligns to certain measurements to engage consumers young and old.
SEED TO PLATE…
Farm on Ogden provides a produce delivery service for high needs households. Guided by clean, friendly infographics, delivery packaging educates and provides a resource to grow herbs at home.
